The world-famous TURTLE WAX brand offers a variety of car care solutions, including waxes, polishes, dirt cleaners, shampoos, exterior and interior care products, air fresheners, washes, useful accessories and specialized products for detailing.
The history of TURTLE WAX
began in 1944 in the United States with the invention of the world's first
liquid car wax, which the company's founder Ben Hirsch called “Plastone”. In
1946, Ben was inspired by the durability, strength and special luster of turtle
shells, which also does not get wet, and renamed the product TURTLE WAX. For
more than 80 years, TURTLE WAX has been a world leader in car care, becoming a
household name in automotive cosmetics.
Thanks to its revolutionary
patented formulas and continuous product development, TURTLE WAX provides car
owners around the world with solutions to ensure the unsurpassed look and
protection of their cars.
The basis of TURTLE WAX's
success is innovation, which is the heart of their philosophy. The company
constantly invests in its research laboratories in the USA and England, where
experiments with new chemical compounds and technologies for their combination
are carried out. This results in numerous world-famous patents for car care
products: Color Magic - for color restoration; Hybrid Solutions - a combination
of classic and modern detachment technologies; Ceramic - products with silica
for ultra-strong protection; Odor-X - for removing odors at the molecular
level.
Powerful TURTLE WAX production facilities on all continents work daily to create high-quality products that provide perfect results to brand fans in 126 countries.
