The Moeve brand is the modern, updated identity of the company formerly known as CEPSA. It combines traditional expertise in lubricants with a new focus on sustainability, mobility, and green energy systems. Moeve offers a wide range of motor oils, technical fluids, coolants, and antifreeze products for automotive transport, industrial equipment, and marine applications. The brand's products are designed to meet modern technological requirements: they have high approvals from leading car manufacturers and comply with international quality standards. Under its new name, the brand reaffirms its mission: to combine technical excellence (high-performance, low-consumption, environmentally friendly product lines) with responsibility for the environment and the future of mobility.
The company was founded in 1929 as Compañía Española de Petróleos S.A. (CEPSA), Spain's first private oil company. In the 1950s, lubricants and oils were added to the portfolio and exported to more than 80 countries. In October 2024, the company officially announced its rebranding: CEPSA is changing its name to “Moeve” as part of its strategy to transition to sustainable energy and mobility solutions. The Positive Motion 2030 strategy involves investing up to €8 billion in green hydrogen, second-generation biofuels, and electric mobility.
What is changing with the Moeve brand:
Name: CEPSA is now Moeve. This is a conscious step to emphasize a new stage of development.
Identity: a new logo, colors, graphics, and a new sound identity are all part of the top-to-bottom rebranding.
Product communication: under Moeve, lubricants are offered with an emphasis on high performance, innovation, compatibility with future mobility (hybrids, electric cars), and environmental responsibility.
Production processes: for example, personal lubricants are produced using electricity from 100% renewable sources.
Key brand highlights:
Technical expertise — The company draws on CEPSA's rich history in the production of oils and lubricants, certifications, and cooperation with car and equipment manufacturers (BMW, Ford, Mercedes-Benz, Porsche, etc.).
Sustainable development and the future of mobility — Under the Moeve brand, the company does not just sell lubricants — it declares its goal of being part of the movement towards “green” mobility.
Customer support. — The brand maintains its focus on technical support, laboratory testing, and quality assurance — these competencies were characteristic of CEPSA and have been transferred to Moeve.
Innovation for all sectors — The products cover cars, trucks, marine applications, and industrial equipment, all of which are adapted to the needs of today's market.
